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GOLF 

& YACHT

Heightening the definition of experiential events with a pro PGA member golfer and biodegradable golf balls on board yachts, Bright Creativity put together an incredible event during the Monaco Yacht Show for a client using this specific set up. 

Bringing together partners UBS Monaco, Lürssen yachts, RUAG Aviation and Château la Coste, 50 UHNWI of a minimum net worth of 8 million euro were entertained on board the magnificent 72m Coral Ocean super yacht. Instagram influencer extraordinaire, Tom Claeren was invited onboard for a sneak peek trial ahead of guests' arrival together with Angela Orlova of Orlov Monte Carlo.

The aim? To ensure guests would remember a money cannot buy experience without any sales pitch involved. Just simply a purely entertaining event to let the hair down, have a go at practising your swing using biodegradable golf balls that are good for the environment as they are actually fish food. Golf clubs by Grismont Paris were provided and the latest example designed by famed naval architect, Espen Øino adding that yacht-related touch to the event.

Success was measured by the excellent feedback and the fact that we had to create a second group to accommodate the demand. Guests stayed on well beyond the agreed timings and have requested another event in the future. Charter enquiries were had, private golf lessons requested and details about the SkyLife provided by the aviation specialists.