Bright Creativity is actively involved in the sales, product placement, strategy, PR and communication through media briefing and press announcements along with press conferences for RUAG Aviation. The ongoing collaboration since early 2016 mainly focuses on the highly innovative customised SkyLife interior outfitting for private jets and helicopters to a target audience in Monaco and beyond.
Bright Creativity facilitated the collaboration for RUAG Aviation to partake as sponsors during the very first edition of TEDx Monte-Carlo along with conceptualising ideas for PR and strategic partnership with leading shipbuilder Lürssen Yachts, the Monaco branch of Switzerland's biggest bank, UBS and PGA member pro golfer from Golf & Yacht, resulting in a private event hosting 25 UHNWI for an experiential afternoon during the Monaco Yacht Show.
The brief has been two-fold whereby marketing consultancy and advise is provided to tailor the message and overall experience to the specific end user. Stage two is the business development/sales aspect reaching out to a network of individuals and representative status to promote the concept in the very best light.
Bright Creativity has increased the overall awareness of RUAG Aviation amid its network of B2B and B2C contacts and media. A personal invitation for Financial Times, How To Spend It editor and close media contact of Bright Creativity, Simon de Burton, is one example to an exclusive launch event for the aircraft owners SkyLife BENU Tourbillon timepiece in collaboration with German luxury watchmakers, Moritz Grossmann during Baselworld.
Other services have included interviewing key individuals and writing articles for the new lifestyle magazine issued by RUAG Aviation.