Bright Creativity accompanied Sabrina Monte-Carlo on a long-term project lasting a year from 2015-2016, whereby the brief was to come on board as a consultant to carry out all the marketing and PR functions required within the specialists' business in bespoke interior and exterior decoration for super yachts, homes and private jets.
Having had previous knowledge of the industry working for a similar company as Marketing & PR manager, working with this company was a way to differentiate from the competition. It was key to provide insights into making the name Sabrina Monte-Carlo stand out in the forefront as experts in terms of service, offering and overall commitment to its prestigious, international clientele. A newsletter was created, website revisited, mailing list improved and press releases written and distributed to yachting, luxury, aviation and local press and media resulting in regular and concise editorial worldwide, sometimes written by Bright Creativity to include SEA+I by Camper & Nicholsons, Fraser Yachts magazine, Yacht Class, Boat International Russia, Boat International, as examples.
The brief was furthermore to act on a representative role at various leading events in yachting, luxury industry and social events in the Monaco community as well as abroad to include the Boat International World Superyacht Awards in Florence, The SuperYacht Group's Make Your Mark 2016, London, SuperYacht Design Week London, Boat International's Superyacht Design Symposium, Kitzbühl, YARE, Viareggio Italy, Cannes Yachting Festival, Cannes Collection, Cluster Yachting Monaco, Monaco Yacht Show, launch event of 70m Heesen-built Galactica Super Nova attended by leading press and naval architects like Espen Oeino to name but a few.
Additionally a significant increase in PR was a result of meticulous networking and existing relationships leading to successful strategic partnerships such as with Pininfarina, Icon Yachts or Fraser Yachts during their Monaco Yacht Show Captain's Gala and Awards and ongoing product placement in the Monaco office with a display cabinet.
Merchandising to include bespoke water bottles for the Monaco Yacht Show and Sunset Monaco during the Monaco Grand Prix were also organised by Bright Creativity together with its merchandising partner.
On the aviation side, Bright Creativity supported Sabrina Monte-Carlo during EBACE 2016 through networking, business contacts and media opportunities resulting overall on all combined efforts, in hundreds of additional contacts and introductions on both a sales and .media side.