Bright Creativity heads up the social media management of The Superyacht Show taking place as edition #1 in OneOcean Port Vell Barcelona 2-5th May 2018 as well as promoting the show to possible partners and exhibitors.
The show is a luxury event for yacht buyers and charterers. This exceptional private harbour in the heart of Barcelona offers a calm, relaxed and elegant setting where you can step on board a wide selection of the world’s finest superyachts.
The Superyacht Show is created by the members of LYBRA (the Large Yacht Brokers Association), and is the perfect way to experience some of the largest and most spectacular yachts on the market, at the very start of summer.
With just 5 months to go before the launch of the show, Bright Creativity gained a healthy following for each social media account. The imagery was carefully handpicked in accordance with a specific look that was agreed with the client and using photography supplied by the official photographers Breed Media, OneOcean Port Vell marketing team as well as sourced images that fit well within the brand guidelines.
Setting the hashtags and tone of voice made the advertisement of the show to followers a continuation of the overall slick image that the organisers wished to portray.
With years of yacht industry expertise having worked for two of the top 5 yacht brokerages in the industry since 2006, not only having the skills to use social media appropriately and gain followers organically, there is also the knowledge and key contacts that further proves a testament to understanding how to communicate and connect in this specific field.
"Natalia did a great job managing all of the social media accounts for the launch of The Superyacht Show in Barcelona. She was proactive, writes well and understands the superyacht world. A pleasure to work with."
- CEO Nautiq Family Office, Patrick Coote
Photo credits: OneOcean Port Vell / Zeelander Yachts / Breed Media