Bright Creativity acted as the marketing and communications consultant on a long-term one year basis from 2015-2016 whereby the brief was to accompany Wine Palace Monte-Carlo in further promoting its visibility in the local community stretching between St Tropez and the Monegasque/French/Italian border. The target group was first and foremost the yachting world including yacht brokerages, yacht owners, captains, industry experts, press and media.
Proactive and regular email campaigns, introductions, events and marketing initiatives were conducted. Copywriting for the Wine Palace Monte-Carlo website and the exclusive hard-copy Cellar Book that proudly sits on the coffee tables of the Principality's most luxurious homes and super yachts.
The role further encompassed a representative role, in hosting several wine tasting events at the venue itself as well as for the Young Professionals in Yachting Monaco members at the famous Yacht Club de Monaco. The introduction and endorsement of Club Vivanova has today resulted in frequent wine tasting events that attract the local Monegasque residents both near and far to experience unique soirées.
Thanks to Bright Creativity's international network, Wine Palace Monte-Carlo also benefitted from strategic introductions to exciting new wine and spirit offerings to include English fine wines by Nyetimber and Padre Azul tequila.
Hand-picked and targeted strategic partnerships accrued from months of dedicated networking and prospecting raising the Wine Palace Monte-Carlo's credibility, presence, mailing list and offerings to its target audience in Monaco, resulting in a record year of sales in 2016 and a full terrace and at their private events over and over again.