THE EXPLORER YACHTS SUMMIT
Bright Creativity headed up project management of The Explorer Yachts Summit taking place as edition #1 at the Yacht Club de Monaco on 29th May 2019 as well as promoting the show to media, potential delegates and handing the instagram account.
The world's first International Conference dedicated to Expedition Yachting - The Explorer Yachts Summit is the definitive forum for owners, captains and industry professionals to share and discuss the unique challenges of travelling to remote destinations.
With just 2 months to go before the launch of the show, Bright Creativity maintained a healthy following for the instagram account. The imagery was carefully handpicked in accordance with a specific look that was agreed with the client and using photography supplied by the speakers and partners as well as hand picked from the #exploreryachts hashtag.
Setting the hashtags and tone of voice made the advertisement of the show to followers a continuation of the overall slick image that the organisers wished to portray.
With years of yacht industry expertise having worked for two of the top 5 yacht brokerages in the industry since 2006, not only having the skills to use social media appropriately and gain followers organically, there is also the knowledge and key contacts that further proves a testament to understanding how to communicate and connect in this specific field.