What Floated the Boat at the Monaco Yacht Show 2017
For the past 27 years, every September, the world super yacht community made up of some 590 participants gather for four days on the quays of the Port Hercules to visit over 125 yachts, discover the latest market trends and promote business and public relations within the show and in the hub of the Principality’s main venues.
While the yachts grow in size and demand and markets change like the weather around us, Monaco still remains at the forefront of proving that it is within the very boundaries of this minuscule yet fundamental country, that the very best will see the light of day in what is to come in yacht design and innovation.
Owners are today stepping up their game when it comes to their floating palaces and it is important that the industry listen to the voices that are growing louder.
Concept yacht designs are creeping into reality more and more and with naval architecture companies such as Studio Delta putting the stamp of approval as to whether they can actually float or not, I think it is fair to say that we have interesting times ahead of us when it comes to the future of yachts.
Eco-friendliness and giving back to the environment was an important talking point additionally with the likes of Blue Marine Foundation's second year hosting the London-Monaco cycle for marine conservation, or the Monte-Carlo Gala for the Global Ocean, honouring Leonardo di Caprio. News broke out earlier in the year about REV, which seems to have cast a spell on the yacht builders, its peers and all industry professionals to make additional efforts on respecting the environment a little more and doing their share of good.
Refreshing perhaps also at the show was to see yacht design in reality on a whole different dimension. Take the admirable and largest exposed super yacht ever to be seen at the Monaco Yacht Show - 110m JUBILEE designed by Lobanov Design and built by Oceanco. Eyes could not be taken off her no matter where in the yacht show you were.
Thanks to intelligent use of glass in the superstructure blending the deck levels, the eye is tricked into believing she is 10 decks high instead of five. Adding to that, with beautiful curves and a myriad of innovative engineering marvels she picked up two accolades at the fourth Monaco Yacht Show Awards.
Jubilee was awarded the MYS 2017 Exterior Design Award as well as the MYS 2017 Finest New Superyacht Award in a glitzy ceremony attended by 400 guests from across the superyacht industry. Other winners included the 52m charter yacht SEVEN SINS from Sanlorenzo, recognised for her interior, and 50m super yacht HOME by Heesen Yachts received a RINA award for her eco-friendly credentials.
All eyes were not only on the fine line up of super yachts themselves, rather a plethora of toys, fast support vessels such as the never seen before 67.15m one by Damen and presented exclusively by Imperial Yachts along with their goodies on board to include submersibles by Triton or the best VIP aircraft helicopter on the market - the Eurocopter 155.
From sports cars, sublime interior decoration, to jewellery and watches exposed in the beautiful surroundings of the Hermitage hotel for Top Marques, all was accounted for. Not to mention the array of sexy, speedy tenders showing off their capabilities while zipping guests from port to sea to see some of the yachts available there upon request.
Entertainment and events were not lacking either. Each year the game steps up for the industry to come up with even more memorable experiences for guests to walk away from beaming. The Yacht Club de Monaco was particularly set alight with star studded events taking place every evening on the multiple levels of the Sir Norman Foster built venue.
One event that stayed purposefully under the radar until it took place, but had a hugely successful impact was the unique Golf & Yacht concept. Incorporated on the magnificent 72m Lürssen built CORAL OCEAN, available for charter with Burgess, a short hop from the Yacht Club, two groups of 25 handpicked UHNWI were whisked on board by Wajer tender and invited on board to try out the beautiful Grismont golf clubs designed by naval architect Espen Oeino.
Under the expert eye of PGA member golfer Francis Jacquemin, owner of Golf & Yacht, guests had a hand at showing off their swing using biodegradable golf balls that are fish food and good for the environment.
Entertained by live music, delectable food by Le Nôtre catering and beautiful wines from the internationally renowned Château La Coste, the scene was a marvel and each guest departed with an unforgettable memory all masterminded by PR & Marketing company Bright Creativity together with partners UBS Monaco, RUAG Aviation, Lürssen Yachts and of course Golf & Yacht.
All good things sadly must come to an end but with just over a month to go to FLIBS across the pond and Global Superyacht Forum in Amsterdam, there certainly is no rest for the wicked even if Halloween paraphernalia is popping up around us.
Another year, another Monaco Yacht Show but secretly the industry experts are crossing its fingers that the best is yet to come and the mood is showing signs of positive reaction from owners and industry specialists alike.
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